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In its second anniversary CDP grow in participation(10/2008)

Written by Adán Olguín

The manufacturer of backup system and power conditioning shared the results of its second year of operation with IT&C Leader, during the period, each time sales increase from the previous months.

Ingrid Becerra Sieber, office director of Chicago Digital Power in Mexico (CDP), said that they were very happy to have reached a market share of 3.5% in Mexico in less than two years.

Becerra Sieber stated that CDP has grown over 250% over the previous year, recalled that 2007 was the starting year, and also highlighted the punctual work and commitment that exists with the wholesale of energy brand.

Growing in the number of staff and facilities.But the explosive growth of the fledgling energy brand is not only based on sales, also on the staffs and facilities. For now, the office areas grew twice and now are incorporating new elements of work team; some examples are the head of service department for Latin America who will dispatch from Mexico and Vicente Nieto, new member of the firm who is responsible of the government project.

“Every day we win more competitions and distributors call us to ask for support,” noted the director who used to announce the introduction of three new technology equipment on-line which is UPO 1; UPO 2 and UPO 3 of 1, 2 and 3 KVA respectively to the Mexico market.

Becerra Sieber admitted that they were at up to 1.5 KVA interactive “and now we reach with highest capacity up to 3KVA on-line technology. We won’t be late because the same market demand requires it to us,” he emphasized and recalled that CDP started with only three products. 

The clients ask for it

Becerra Sieber today cannot say that CDP is a brand that sells itself, “because we get to that level and it would be very boring, however, we are at a point where the clients request and even other wholesalers ask us for products.

In the respect, he commented on the signing contract with other wholesaler of DF which will formally announce. Also we signed contract with Fibremex, “who is pulling slowly but with good step for the niche market of handling integration”.

The interviewee said to be impressed and their bosses are very happy (get two containers a week), which simply means that the Mexico office sells very well, “we are already moving to other brands. Is very important to have 3.5% share in less than two years of entering the Mexico market without counting the strong wholesalers in the Federal District with few products and smaller than 1.5KVA. I think that it’s very good,” He said.

With regard to new products, Ingrid said that they only bring on-line equipments in tower, now they are already in Manzanillo and will be in DF from September.

Good  references

People who bought CDP already know its quality, good Price, services, care and support given by the company as well as the added value that includes the manufacturer. Before the end of 2008, CDP will have equipment line of 10KVA in the market, the interviewee said, and “I didn’t expect that the growth was so fast, because the capacities of 6, 10 and 15 KVA will come until the end of 2009. However, the market itself and the same growth that has taken CDP day by day, month after month, it’s the impulse to give speed and open more opportunities for more equipment.”

The  regulator + UPS

From the perspective of a reporter, you should not sell as many regulators and many more UPS, but things are different in this country. “Of course, the regulator market continues to be a business for CDP, this segment is interesting, like a rolling selling, we handle a 1,000VA model,” the interviewee emphasized and said within Mexican Republic is where moving these products is very good.”

I think that one UPS is much better, especially for the Price, CDP has 500 VA in no-break against a regulator, “the difference is 300 or 400 pesos that one UPS is with regulator which protects more equipment of outages and problems with power lines.”

Technology advantages

The new models include the sleep mode, since nobody completes with the feature “that many government agencies are appreciating, saving the annoying beep that those products emit without our sleep mode”

Our work continues with traditional wholesalers, “with those whom we have always believed in CDP”, Becerra Sieber said, they were in the new opening of  International CT in Tepic, Nayarit and a few days after opening the office of Mérida, Yucatán, they supported the night sale of Sistemas Aplicados. The government cares staffs who serve the branch of CVA in Guadalajara to provide support to distributors and hard work continues with all its customers.

We carry out different activities with each of our wholesalers, depending on their needs and we absolutely support anyone which explains out growth,” he concluded.

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